---
title: "What does \"Grifin\" stand for? What's the hidden meaning behind our logo?"
description: "Grifin stands for the \"Greatest Revolution In Finance Is Now.\" Our name and logo have several hidden meanings that the keen eye may be able to notice after staring at it for a while. Click to see!"
---

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1. [Grifin 101](https://help.grifin.com/knowledge?hsLang=en)
2. [Start Here: Grifin 101 🧑‍🏫](https://help.grifin.com/knowledge/start-here-grifin-101?hsLang=en)

# What does "Grifin" stand for? What's the hidden meaning behind our logo?

Grifin stands for the **"Greatest Revolution In Finance Is Now."**

Additionally, our logo has several hidden meanings that are intentional in the design.

First, in the ancient Greek world, ***gryphons*** or ***griffins*** were widely known to be guardians of treasures and priceless possessions, such as gold and other valuable items ([source](https://www.centreofexcellence.com/the-griffin-in-mythology/#:~:text=Guardians%20of%20Treasure,entrusted%20to%20them.)).

Additionally, each letter of the Grifin logo is intentionally designed to look the way it does for a reason:  
![Grifin\_CMYK\_Raindrops\_Color-Black-1](https://help.grifin.com/hs-fs/hubfs/Grifin_CMYK_Raindrops_Color-Black-1.png?width=347&height=198&name=Grifin_CMYK_Raindrops_Color-Black-1.png)The **"G"** is intentionally designed to pass as both an uppercase AND lowercase "g," a symbol of Grifin being built for people of all ages - young, old, and everything in between.

The **lowercase** **"r"** is actually bowing forward into the **lowercase** **"i"** as a symbol of Grifin being a product that is meant for all cultures and backgrounds, as not all cultures shake hands when they meet.

The **lowercase "f"** is meant to represent the finance industry. You'll notice that the **lowercase "i"** to the right of it appears to be reaching it's arm out to the f, almost as if to shake its hand. This is meant to symbolize people shaking hands with the finance industry, a symbol of peace and mutual understanding.

We are very intentional about every thing we do. From the new features we build for you, to our marketing promotions and customer service, and to our branding, we are here to serve you and create the best, most fun and easy to understand investing experience for you.

 

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